so why advertise?

Advertising is still one of the most cost-effective ways to reach large audiences. It is also a valuable tool for building company or brand equity as it is a powerful way to provide consumers with information as well as to influence their perceptions. There are many areas small businesses can focus their advertising efforts.

Broadcast Media

Print Media

Support Media

Direct Marketing

Internet and Interactive Media

Sales Promotion

Public Relations

Publicity

Corporate Advertising

Personal Selling

the planning process

So what goes into the Advertising Process?

First, Research Inputs:

This means doing consumer, and product research . Then doing a market and, competitive analysis. Lastly, look at the constraints and uncontrollable factors.

Second, Strategic Decisions:

Setting objectives, selecting target markets, selecting message and media strategy, and coordinating with other marketing efforts.

Third, Tactical Execution:

Establishing advertising budget. establishing controls. Design and write ads. Select media media choices and vehicles. Pretest advertising.

Fourth, Measuring Advertising effectiveness:

You post tests to determine the effectiveness of advertising.

Fifth, Advertising Evaluation:

Evaluate results and make necessary adjustments.

Seems like a lot? Don’t worry Harrison Marketing has been doing this for over 20 years on the wholesale and retail end of business, which give it a unique insight in consumer and business to business advertising and will help you achieve the results in a cost-effective manner.