Small Business Consulting
Harrison Marketing’s Consulting is targeted towards the principle of a small business looking for a quick, independent assessment of the firm’s operations as part of the strategic planning process. During the course of the project, we will take you through a structured process to evaluate what we believe are five crucial areas to running an effective business. Below are the core categories and questions that we will seek to answer when we consult:
- Competitor and industry analysis. Who are your primary competitors and what are they up to? What are your perceived strengths and weaknesses versus them? Are there opportunities or threats that aren’t being addressed?
- Need a business, marketing or advertising plan? We can help there too. Thinking about starting a business ? Great. Have you got a Plan? That’s Plan with a capital “P” for Business Plan . If you haven’t written your plan yet, your business is still in the fantasy stages.
That isn’t harsh; it’s how it is in the real world. A company’s business plan is what lenders such as banks and the U.S. Small Business Administration use in deciding to lend you money. It’s the main company document that your employees — and you — use to gauge your company’s success and to make decisions about what you should do first, second, or not at all. Harrison can help guide you from start to finish in all aspects of a business plan, from financial, marketing, and business proposition. Please call to ask for more details.
- Customer service and satisfaction evaluation. How effective are you at resolving customer complaints? How satisfied are your customers with the quality of your product and/or service?
- Sales pipeline and forecasting analysis. How does your sales team forecast new business? How accurate is your forecasting process? How can its accuracy be improved?
- Operating expense analysis. How do your costs stack up against industry averages? Are you getting the full benefits of your operating expenditures, human and material? Are there any outsourcing opportunities that will help cut costs while maintaining quality?
- Cash flow analysis. Given the sales forecast and operating expenses how will cash needs likely change over time? Are there any changes that can be made to shorten your path to profitability or enhance profits?
The scoping engagement deliverable is a report that summarizes the findings for each of the five areas and includes recommendations on how you can fine-tune your organization.
What to Look for in a Consultant
In today’s competitive business world, many companies hire management consultants to initiate growth and improve potential. Because there are no regulations or accreditation’s, anyone can claim to be a consultant.
However, there are some guidelines companies can use to make sure they hire the most qualified management consultant for their needs. After all, with dose to 200,000 people in the United States calling themselves management consultants, it’s in a company’s best interest to do some homework. One of the first steps is to ask for referrals. Second, they should have the skill sets required to help your business, such as:
- Project management skills
- Insight in data gathering methods
- Superior intellectual ability
- IT Knowledge
- General understanding of the business world, business culture and good business sense
- Lastly, a strong track record in several areas of business, such as Operations, IT, Administration, Sales, and Marketing.