A common question I get from clients is “how many keywords should I use in my blog posts?” While I can appreciate the desire to understand search engine optimization, it shouldn’t be your primary focus when blogging. For one thing, trying to produce copy around a list of search phrases will result in a boring (and sometimes illegible) article…unless your a highly skilled writer.
Don’t get me wrong, blogging is a key factor in search engine optimization and ensuring you have the right mix of keywords in your post is very improtant. However, the focus should be first and foremost on quality content. Blogging is a conversation you should be having with prospects, not Google.
The number one question I should be getting is “how can I increase the number of times my blog is shared?” After all, the ultimate goal of your blogging effort is to get more people to your website.
The simple answer is, write compelling, informative and entertaining content. The hard part is writing compelling, informative and entertaining content. One way to do this is to tell a story, preferably in the first person. The First person voice helps the reader connect with you. It also increases the likelyhood that they will engage in the conversation and leave a comment.
Another way to increase content sharing is the relatively new concept of “paying with a like.” If you’re a WordPress user it’s as easy as installing the plugin by WPMUDev. Here’s how it works: Your headline and the first paragraph or two are displayed, but in order to continue reading the visitor must like or tweet the article in order to unlock the remaining content. This is a very effective way to ensure your blog post is shared. Of course, the headline and excerpt must be compelling enough to entice them to want to continue reading…AND IT MUST DELIVER. There will be an expectation that the hidden section is valuable. If you don’t deliver on that promise you lose credibility. One piece of advice: Don’t use this feature on every article you write. Being selective will make it more valuable to the reader.