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I met yesterday with the Marketing Director in Baltimore for yelp.com. We had a great conversation and worked on planning some events for clients. What makes yelp.com intriguing but also important is to register your business. Yelp is built and positioned as a leading local guide for real word-of-mouth. This is the very definition of engagement when it comes to social media, meaning people are already talking about your brand, so it is up to you the business owner to engage the community in a meaningful way. So have you claimed your business on yelp yet? If not, you should. Second, people are writing reviews about your business on yelp. Do you know what they are saying? This is why creating a profile and engaging is so important. Local search as with increased mobile phone usage makes this even more critical.

Yelp.com had 71 million unique visitors in the first quarter of this year. Their mobile application was used by 6.3 million unique mobile devices during the first quarter of 2012. If you look at some key metrics on yelp.com, account owners can see organic traffic over different periods. They can also see how many times they showed up in search results. You can also see engagement metrics, like directions to your business, mobile check-ins, photo uploads, bookmarks, and any deals you had with them sold.

Since users are voting on who is the best, as yelp.com reaches across an array of local businesses. It is a helpful way to get the word out about your business, engage users, and plan events with yelp community organizers.

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