Should My Business be on Pinterest?Pinterest is officially the fastest growing stand-alone site of all time, surpassing 10 million users in 9 short months. It’s without a doubt the hottest social network on the block, but should your business be on it?

First, let’s explain what Pinterest is: A social media website that users post images and video instead of typed content. Users “pin” their interests (images or video) onto their virtual bulletin board. Their followers can see the pins and repin it onto their board, and/or like it to facebook.

Users can also organize their pins into multiple boards, allowing you to categorize your pins anyway you see fit. Currently, women are the largest participants, accounting for 87% of the entire user-base. One look at the site and you’ll see why. It’s visually stunning and many of the user boards I’ve seen are labeled categories like Wedding Plans, Decorating Ideas, Too Cute and Favorite Products.

So how do you know if you should be using Pinterest to promote your business? The first factor to consider is can your product or service be represented visually? It’s easily done for a Furniture Store, but this proves to be a greater challenge for a Financial Advisor.

Next you’ll need to consider if you have the resources to create images worthy of sharing. You’re going to want to post these images to your website, typically on a blog post. This is where the power of Pinterest comes in. When someone pins the image on your site, it includes a link back to you. So when people see that beautiful end table that Cindy pinned, they can click through to the website and buy one for themselves.

Finally, you’ll want to consider the demographics and engagement levels to determine if Pinterest fits your marketing strategy. Here’s an infographic that can help.
Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]

Infographicby MDG Advertising

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