As always I was talking to a perspective client this week. I listened to their needs. I told them I could surely help. While on the phone, I discovered a fully functioning Adobe Flash website, including sound! I mentioned this to them, and they said they are fine there. They need brand awareness help. Again, we can help with that, but their web presence isn’t where it needs to be. I also asked about emails, direct mails, referrals, customer loyalty, menu development, etc… They told me I wasn’t listening to them, they just need Marketing help. How does one win this argument. They said they were shopping companies, and liked me since I was a chef.
What I found by my mere suggestions was a lot of push back. When I started out on my own, I would have picked up this client, no matter how difficult they would be. I wouldn’t have seen that back then. Now after some PAINFUL lessons, I have learned to walk away from people who already know what they are doing, they just need a little help here and there. The Problem is Marketing and Advertising involves every aspect of your business. No one thing here is more important (for the sake of the argument); they are all essential. People who aren’t willing to listen, work on their strengths and let others work on their weaknesses are doomed for failure. Again, that is a REALLY hard lesson to learn.